About

About us

KEEKS was originally conceived as a ski goggle brand—we quickly discovered a different kind of problem. Tampa, where we live—a city drenched in sunshine 300+ days a year—had nothing worth buying sunglasses for. Nothing with real craft, real edge, or a real point of view.

Tampa had the sun. It just needed the shades.

So we pivoted. We brought our New York City sensibility south — a perspective shaped by street culture, fashion weeks, and a flat refusal to settle — and channeled it into quality Italian acetate frames that are classic in silhouette, fashion-forward in attitude, and unapologetically edgy in execution.

Today KEEKS is bringing both our sunglass collection and ski goggle roots to anyone anywhere. We're still Tampa-based and proud of it. This city is our home base, our inspiration, and the reason the brand exists in the form it does today.

Classic frames. Fashion-forward attitude. No compromises. That's KEEKS.

Our Story

The name KEEKS comes from the Scottish word “keek,” meaning “a quick glance” or “to peek.” It perfectly captures the spirit of curiosity and sharp vision that drives everything we do.

Our roots stretch from the sun-soaked beaches of Florida to the snow-dusted peaks of Park City, Utah. These contrasting backdrops inspired us to engineer eyewear that can handle every environment—whether you’re chasing the sun or carving through snow.

We use the most advanced lens technology available, designed to adapt to all climates while delivering superior clarity, protection, and comfort. With KEEKS, you don’t have to choose between performance and style. You get both.

Welcome to KEEKS—where every glance starts with purpose, and every peek is crystal clear.